05听Who Is Marketing It's always worth making sure that your PA gets a mention in any underground magazines, local press and relevant websites.
"We do local press. We also do e-mails and 10,000 fliers a fortnight with our live music listings on them. We still expect the acts to do as much as physically possible to pull a crowd, though."
Rupert Dell
Promoter
Make sure you meet the copy deadline for informing local press - check it out for yourself but they'll usually need at least a couple of weeks' notice.
Make sure that as many people as possible know about the PA. Do everything you can to generate some interest. Put fliers in record shops and spread the word.
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