02听Promotional Benefits PAs are the best way of promoting your product.
"Find out where the hot talent shows are or get involved with the best bar or club where the hot acts go and play. Try and get a slot there because A&R hang out where the top guys play."
Ben Palmar
A&R
Polydor
It beats sending out demos and it's more effective than putting your tracks on the internet.
It's how heads get to know about you and a great PA can get your whole area buzzing through word of mouth.
Busy A&R will keep a check on the live scene by scanning the local press and by phoning promoters, so doing live shows means you are more likely to get noticed.
Any good reviews you get from local press as a result of your PA will also attract interest and build your profile.
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