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How to... Promote your music
Promotion:听Approach the media
04听Radio
As with the regional press, local radio will have a small budget and听fewer listeners than a national station but it's still worth approaching them with your material.

Approach the media
"1Xtra regularly playlists unsigned tracks - if they're hot enough! Our music production teams often receive unsigned tracks relevant to their specific genres and if they're exceptionally good then they will pass them to the music team for assessment."
George Ergatoudis
Music Manager
1Xtra

Check out the internet to see which of your local stations have shows that showcase new talent.

National radio

A lot of national radio stations will not play tracks by unsigned artists so there's very little point in contacting them.

Stations like Radio 1 and 1Xtra have specialist shows which will champion unsigned artists so they are your best bet.

Deejays on a national station can get up to 100 emails a day and something like 40 demos a week so the best way is to target the deejay who specialises in your type of music.

On 1Xtra the best deejays to try are Ras Kwame and L Double as they both have regular unsigned features.
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