大象传媒

Following a public consultation, the 大象传媒 Board has approved the Policy for the distribution of the 大象传媒’s UK Public Services.

Effective distribution - essentially how the 大象传媒 gets its content and services to audiences - is vitally important for the 大象传媒 and its ongoing ability to inform, educate and entertain.

In February 2018 the 大象传媒 opened a public consultation seeking feedback on its proposed Distribution Policy. The Policy set out seven conditions to govern the way the 大象传媒 distributes its services and content on third party distribution platforms:

• Prominence - the placement of 大象传媒 content and services relative to those of other providers should be in line with audience needs and expectations
• Editorial Control - the 大象传媒 should retain editorial control of its content and its placement
• Branding & Attribution - users should be able to easily identify which content on a platform is provided by the 大象传媒
• Quality - users should be able to enjoy a high quality experience of 大象传媒 content and services
• Data - the 大象传媒 should have access to data about the usage of its services
• Free Access - users should incur no incremental cost to access 大象传媒 content and services
• Value for Money - 大象传媒 distribution arrangements should maximise cost-effectiveness of distribution to the licence fee payer

The 大象传媒 received 26 responses to the consultation from a range of organisations including other broadcasters, producers, the device manufacturing sector and audience and accessibility groups. Having considered those responses, the 大象传媒 has made a number of refinements to the policy. The 大象传媒 is also publishing guidance on the 大象传媒’s processes for dealing with requests for carriage of its content and services.

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We have also published a summary of the comments we received in the consultation, our response to those comments, and the amendments we have made to the Policy as a result which can be found below.

Organisational responses to the consultation, where permission has been given, have also been published below.