We take a leaf out of the quiz show playbook to explore insights from 大象传媒 Audiences and others around nature.
- How much do audiences care about nature?
- What鈥檚 the gap between what they think they know and reality?
- And what鈥檚 the best way to engage them?
Commissioner reflections from:
Climate Creatives Nature Quiz: Sources
Question 1: What % of the UK population thinks nature is stable healthy or thriving?
Answer from: Nationally representative online survey for 大象传媒 Audiences by GfK, Jan 2024.
Question 2: 85% of people in the UK say they value nature and the natural world (Nationally representative online survey for 大象传媒 Audiences by GfK, Jan 2024). What proportion reports that they either infrequently or never listen to birdsong?
Answer from: University of Derby/National Trust , 2020.
Bird song, and other woodland sounds, have been found to be 30% better at increasing relaxation than a meditation app, , September 2019.
Question 3: What has the biggest impact on wellbeing?
Answer from: Pritchard, A., Richardson, M., Sheffield, D, & McEwan, K. (2019). . Journal of Happiness Studies, 1-23. Quoted in Universty of Derby/National Trust, , 2021.
Question 4: Which age group say they would most like to be more connected to nature?
Answer from: Nationally representative online survey for 大象传媒 Audiences by GfK, Spring 2023 + information on adolescents鈥� disconnection from nature from University of Derby/National Trust, , 2021.
Question 5: How much is knowledge linked to behaviour change?
Answer: Nisa, C. F., B茅langer, J. J., Schumpe, B. M., & Faller, D. G. (2019). . Nature communications, 10(1), 1-13. And see also Otto, S., & Pensini, P. (2017). . Global Environmental Change, 47, 88-94.
Evidence from 75 studies has shown a causal link between nature connection and pro-environmental behaviours. Mackay, C. M., & Schmitt, M. T. (2019. Journal of Environmental Psychology, 65 101323. Quoted in Universty of Derby/National Trust, , 2021.
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