大象传媒 Academy Fusion presents new research by the on how young people consume news and what they expect from the mainstream media.
The research, which is based on qualitative interviews with more than 70 young people in UK, US and Brazil, explores the fragmented ways in which under-30s engage with news nowadays - including the growth of visual networks such as Instagram and TikTok. It explores issues such as news avoidance, weaker connections with mainstream media, and the rise of influencers.
Lead author of the Digital News Report since 2012 as well as the Institute鈥檚 annual Journalism Trends and Predictions report. Founding member of the 大象传媒 News website and former head of Product and Technology for 大象传媒 News
Panel:
Kevin leads a team of 30 journalists that is focused on fast-moving, live digital coverage of the biggest UK and global news stories. Attracting younger, mobile-first audiences is a key part of the brief, with an emphasis on developing more personable, useful and interactive editorial treatments on a wide range of stories.
Having worked for several award-winning research agencies, Konrad co-founded strategic insight agency Craft in 2011. Craft specialises in using audience research to help media, technology and entertainment clients across the globe anticipate and respond to change. Their clients include the 大象传媒, Warner Brothers Discovery, Samsung, Twitter, Visa and Channel 4.
Multi-award-winning reporter, author and social media creator based in London. Her pioneering use of TikTok won her 鈥業nnovation of the Year鈥� at the British Journalism Awards as well as a spot on this year鈥檚 Forbes under 30 list. She has been named as one of Vogue鈥檚 25 Most Influential Women in 2022.
With 10 years of experience in social, Valentina leads audience development at The News Movement, a new media business providing digitally engaging news and useful information for the next generation of consumers. Prior to joining The News Movement, Valentina developed and led the paid media strategy that helped increase The Wall Street Journal subscriber base to 3 million.
Formerly Head of Social Media Strategy, with over seven years鈥� experience, Nadine has defined The Sun's approach to new social platforms, maximising opportunities to reach existing and new Sun readers.
