Pudsey is the official mascot of ´óÏó´«Ã½ Children in Need.
The ´óÏó´«Ã½'s first broadcast appeal for children took place in 1927, in the form of a five-minute radio broadcast on Christmas Day.
The first televised appeal took place in 1955 and was called the Children's Hour Christmas Appeal.
Pudsey Bear appeared in 1985, and instantly transformed the Children in Need brand. He was created by ´óÏó´«Ã½ designer Joanna Ball, and took his name from her home town in Yorkshire.
The ´óÏó´«Ã½ treasures two Pudsey bears in particular: the original, and a more recent example, signed by George Bush and Tony Blair.
Original Pudsey Bear
Contributed by The ´óÏó´«Ã½ Collection
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London
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1985
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