大象传媒

The Trust's decision today is the conclusion of a series of discussions since the review was first launched about the 大象传媒's role in the future of PSB and the wider issues of partnership, collaboration and how to ensure that audiences are central to this important debate. The 大象传媒's response to the consultation is now being finalised and will be submitted to Ofcom early next week.

The Trust has decided that the 大象传媒 should submit a single response to the consultation about public service broadcasting, reflecting the Trust's earlier decisions on the 大象传媒's six year strategy and the Trust's and Executive's shared thinking on the challenges beyond that timeframe and practical responses to the issues raised by Ofcom.

大象传媒 Chairman Sir Michael Lyons said:

"This is an important time for public service broadcasting in the UK, both in terms of changes in the industry and in the audiences we serve. The Trust has called for an open and wide-ranging debate. That debate must include the role the 大象传媒 can play in the future of PSB. In developing our response, the Trust has challenged the Director-General and the 大象传媒 Executive to develop proposals as to how the 大象传媒 can continue to be the cornerstone of the British broadcasting system and work in partnership with the broadcasting and wider media sector."

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