大象传媒

Following a public consultation last year, the 大象传媒 Trust published in February 2016 the final set of guidelines which will assist 大象传媒 journalists and content producers reporting on the European Union membership referendum.

The guidelines, which will sit alongside the 大象传媒’s main editorial guidelines, are intended to act as a framework to ensure that journalists and content makers can operate in as free and creative an environment as possible while delivering to audiences impartial, independent reporting.

The Trust recognises that a number of key points about the referendum have still to be confirmed, but considers it appropriate to publish the referendum guidelines now so that they will be in place before the campaign starts.

The guidelines will come into effect at the beginning of the official referendum period, once it is known, and will remain until the close of polls.

The consultation outcome document explains the changes that have been made; this, together with the final referendum guidelines, organisational and individual responses, can be read below.