The remit of 大象传媒 Local Radio is to provide a primarily speech-based service of news, information and debate to urban and rural communities.
Speech output should be complemented by music. The target audience should be listeners aged 50 and over, who are not well-served elsewhere. There should be a strong emphasis on interactivity and audience involvement.
Current service licence
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The Trust reissued this service licence in April 2016 with an amended baseline budget for the year 2016/7. In giving approval to this change, the Trust has been assured by the 大象传媒 Executive that the change to the budget does not reflect any change to the remit, scope or other stated key characteristics of the service. |