大象传媒

The Council’s role is to ensure that the views of audiences in Scotland are brought to bear on the work of the 大象传媒 Trust, the 大象传媒’s governing body. The Council is chaired by the 大象传媒’s Trustee for Scotland.

Members give Trustees independent advice on how well the 大象传媒 is performing for audiences in Scotland on TV, radio and online. They meet regularly to consider audience issues and advise the Trust accordingly. Every year the Audience Council provides Trustees with an assessment of 大象传媒 performance for audiences in Scotland, based on research and audience views. It also identifies local audience priorities which the Trust considers when setting priorities for the 大象传媒's management. The Council’s Annual Reviews can be seen here.

There are also 大象传媒 Audience Councils in England, Northern Ireland and Wales. The Councils meet at least once a year to discuss issues important for audiences across the UK.

The Council ensures audience perspectives are foremost in the Trust’s regular reviews of 大象传媒 services, and draws the Trust’s attention to issues of importance to audiences as they arise. Councils are consulted on any new service proposals. You can read the Council’s contributions to Trust consultations.

There are eleven members of the Audience Council who give their time freely to represent the audience.

Minutes of the Council’s meetings can be seen here.