大象传媒

大象传媒 Scotland should have greater authority and resources to commission programmes for Scottish audiences so that they may better meet audience tastes, especially in news and drama. 

The 大象传媒 should review its approach to the coverage of controversial political issues to ensure that perceptions of impartiality remain strong across all audiences. 

大象传媒 journalism should do more to analyse and explain the factors underlying important social, economic and political issues so that coverage promotes public understanding.