大象传媒

In this short film our contributors expressed exactly how the 大象传媒 had been combating the proliferation of disinformation and what future developments are taking place in the battle against fake news.

Here are the key takeaways:

• Call on 大象传媒 expertise: Whether in ; Trending; Reality Check; UGC or Africa Eye, there are investigative journalists who can help assess fake tweets or videos using verification tools, extensive background knowledge and language skills.
• Monitor conversations on social: To explore public opinion and debates at the grassroots; investigate closed groups eg on Facebook and meet and talk to the people in them. Don鈥檛 assume there are plots or foreign bots when it may be individuals having a laugh.  
• Push out the correct story: Millions will see and share false posts and maybe only hundreds of thousands will see the correction on Twitter. So do as much as possible to make the true story visible on 大象传媒 outlets and on search engines like Google.
• Build trust in 大象传媒 journalism: Show that 大象传媒 journalists are human trying to get things right. The podcast Brexitcast is a good example of how audiences were invited in to find out how correspondents evaluate and wrestle with conflicting information.
• Beware fake branding: Make sure all your digital content has the 大象传媒 brand. Work is ongoing to develop a digital fingerprint to prove provenance as well as methods of stopping others usurping the 大象传媒 brand to bolster their own fake postings.