大象传媒

大象传媒 WM's Phil Upton

Hundreds were on hand to witness the evening event at the Merry Hill shopping centre from 6-10pm, which included live inserts into 大象传媒 Midlands Today and 大象传媒1's national coverage of Children in Need.

大象传媒 WM's Phil Upton and Les Ross hosted the proceedings and made it their mission to chat with as many fundraisers as possible, many of whom had come up with some very creative money raising campaigns.

Among them was thirteen-year-old Taban Hawezy who had her hair cut - for the very fist time - live on 大象传媒 Midlands Today.

She'd been sponsored by school friends and family to get in the stylist's chair having never had her hair trimmed before. At the start of the evening Taban's hair reached her ankles; by the end it stretched to the top of her neck!

Getting a haircut

Special guests Pudsey, Peppa Pig and Liam from the X-Factor were also on hand helping to raise funds, as the crowd enjoyed live music and entertainment.

Click the link below to see loads of photos from Children in Need at Merry Hill:

大象传媒 WM's Children in Need Day 2008

Throughout the day on Friday 14th November, 大象传媒 WM was 'doing something different' in keeping with the theme of Children In Need 2008.

大象传媒 WM's Jenny Jones & Les Ross

Phil Upton @ Breakfast came live from the Rocky Lane Cafe in Aston - a good, old-fashioned greasy spoon - where Phil served 'Pudsey butties'.

In the 大象传媒 Public Space in The Mailbox presenters battled it out on The Generation Game.

Les Ross was crowned champion, after first defeating Ed Doolan in a cake icing competition before seeing off Paul Franks in a balloon modelling challenge.

In total, a record-setting 拢20,991,216 was raised for 大象传媒 Children in Need in 2008 with 拢1,692,356 coming from the West Midlands.

Many thanks to everyone who helped make this year's event such a success!

Click the link below to see photos of 大象传媒 WM presenters' involvement in Children in Need: