大象传媒

Young people in the UK trust social media influencers more than politicians to tell them the truth about the news, according to a new survey for 大象传媒 Bitesize.

A graph showing that 67 per cent of young people trust the news they see on the 大象传媒

Almost half (47%) said they trusted social media platforms to give them truthful news while 67 per cent said they trusted the news they see on the 大象传媒 more than that on ITV, Channel 4, YouTube, Instagram or Tik Tok.

When asked who they鈥檇 believe most to tell them the truth about the news one per cent of 11-16 year olds chose politicians, while five per cent said influencers.

A graph showing that 67 per cent of young people trust the news they see on the 大象传媒

It comes as 大象传媒 Bitesize launches the Other Side Of The Story project to help 11-16 year olds make more sense of the news and information they see and share online every day.

Almost nine out of 10 young people (87%) said they understood what fake news was but less than half said they would search for evidence to back up their views and opinions. Sixty six per cent said they would check with their parents if they wanted to know whether a news story they鈥檇 seen or heard was correct.

大象传媒 Director General Tim Davie said: 鈥淚t鈥檚 vital young people have access to impartial and accurate information on the issues that matter to them and I鈥檓 pleased this latest research indicates the 大象传媒 is the most trusted news source for 11 to 16 year-olds.

鈥淥ur Other Side Of The Story campaign will give young people the tools to think critically about the information they consume and how to identify trusted outlets, whether it鈥檚 in print, broadcast or online.鈥

A group of secondary school students smile in the classroom

The Other Side Of The Story campaign will provide videos and quizzes, as well as classroom workshops, to help secondary school pupils improve their media literacy skills and give them the tools to understand how things like echo chambers, internet algorithms and unconscious bias, as well as fake news and misinformation can alter the way they see the world.

More than 2,000 young people aged 11-16 were surveyed across England, Scotland, Wales and Northern Ireland.

Of those who said they had shared fake news online 62 per cent said they later regretted it.

One in five said their opinions were more important than the facts and among those who get their news from social media around a third (30%) said they get it from Tik Tok.

However, less than a quarter think that presenters on TV represent them (20%) while 40% say they would be more likely to watch news on TV if the presenters were more like them.

Pie chart showing that out of a range of sources, 1% of teens trust politicians the most

Helen Foulkes, Head of 大象传媒 Education, said: 鈥淭he results show how confused a lot of young people are about where to go to get reliable information. They鈥檙e moving away from more traditional news sources but they鈥檙e not sure whether what they see and hear in other places can be trusted.

鈥淏y providing resources that help young people think more deeply about where news is coming from, whether it鈥檚 balanced or biased, fact or opinion or simply just made up, we鈥檙e hopeful we can arm them with the tools to feel much more confident about what they see and share in the future.鈥

As part of the Other Side Of the Story campaign 大象传媒 Bitesize will run a series of workshops in schools across the UK from September, with the videos and workshop plans available to all schools via the 大象传媒 Teach website later in the year.

To coincide with the launch of the new campaign, the national and regional winners of the annual 大象传媒 Young Reporter competition have been revealed, with more winners than ever before across all nations and regions in the UK.

The 40 winners will work with 大象传媒 journalists, producers and programme makers to prepare their story for broadcast across the 大象传媒, including on The One Show, 大象传媒 Breakfast, 大象传媒 Three, 大象传媒 News and 大象传媒 Local Radio programmes, as well as online and on social media platforms in the 大象传媒鈥檚 centenary year.

Newsround has selected 15 stories, specifically from 11-13 year olds, that will feature online throughout the year. Reports will range from the experience of being a young carer to being addicted to online gaming.

This is a decorative purple line to separate and organise content on the page.

Up next

Watch more videos and take on quizzes from Other Side of the Story and around the 大象传媒.

大象传媒 Young Reporter

Encouraging young people aged 11-18 to share their stories and get their voices heard.

大象传媒 Young Reporter