Technological innovation
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New technology has helped the radio industry evolve and increase in popularity.
There's been a huge increase in the number of people downloading An audio file, usually similar to a radio show, that can be streamed or downloaded to a computer or mobile device. and streaming internet radio. Most radio stations archive past broadcasts on their official websites, for listeners to access on-demand.
Studio webcams and social media have changed the audience relationship with radio by making listeners feel more connected to the presenters.
This type of When audiences use one platform to consume various types of media texts. is also achieved through the use of An online publication written by an individual or a group of individuals that covers a subject of their choosing, a contraction of the term 'web log'. and forums on radio websites.
Radio is available on more platforms than ever before, including:
- DAB (Digital Audio Broadcasting)
- FM Radio
- LW (Long Wave)
- MW (Medium Radio)
- Freeview TV, Sky TV and Virgin TV
- Online
- On mobile phones via mobile apps
- On digital music players
Brand identities
A radio station will have a specific The image a company constructs for itself through the use of logos, slogans and other marketing tools in order to appeal to an audience. which informs their The overall design concept used by a magazine, website, or media company which includes logos, fonts, and colours..
A radio station's The specific audience group a media text is aimed at. can be identified by the music it plays; a station like Gold, for example, focuses on playing classic pop songs for an older audience.
Another feature of house style is the language presenters use on air.
For example, Radio 4 uses clear The way words are spoken in a clear and precise way. and formal language whereas a station targeting a young audience will be more energetic and use informal, everyday language that may include some slang or abbreviations like 鈥楲OL鈥 or 鈥榊OLO鈥.
The 大象传媒 is a good case study to show how a single broadcaster can have a range of brand identities that target different audiences.
Each station has a different The area of activity in which an organisation or person is permitted to operate.:
- 大象传媒 Radio 1: to entertain and engage a broad range of young listeners with a distinctive mix of contemporary music and speech.
- 大象传媒 Radio 1 Xtra: to play the best in contemporary black music with a strong emphasis on live music and supporting new UK artists.
- 大象传媒 Radio 2: to be a distinctive mixed music and speech service, targeted at a broad audience, appealing to all age groups over 35.
- 大象传媒 Radio 3: to offer a mix of music and cultural programming in order to engage and entertain its audience.
- 大象传媒 Radio 4: to be a mixed speech service, offering in-depth news and current affairs and a wide range of other speech output including drama, readings, comedy, factual and magazine programmes.
- 大象传媒 Radio 4 Extra: to provide speech-based entertainment. Its schedule includes comedy, drama, stories, features, readings and programmes that appeal to children.
- 大象传媒 Radio 5 Live: to provide live news and sports coverage.
- 大象传媒 Radio 5 Live Sports Extra: to bring a greater choice of live action to sports fans by offering a part-time extension of 大象传媒 Radio 5 live.
- 大象传媒 Radio 6 Music: to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.
- 大象传媒 Asian Network: to provide speech and music output appealing to British Asians, with a strong focus on news and current affairs.
- The World Service is broadcast internationally and provides news, analysis and information.