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The activities of a business will affect all stakeholders but some might be more affected than others. For example, if a retail business makes the decision to expand by opening a new store, this will have an impact on all the different stakeholders. They may be affected in the following ways:

• Shareholdersand owners may decide to grow the business and authorise opening new stores. They will expect to see sales increase over time. However, opening a new store will cost money, which may affect profits in the short term and could affect the amount of dividends they will receive.
• Managers take on additional responsibilities and set new targets. They may have opportunities for career progression, and they could become demotivated if they are not given such opportunities.
• Employees have increased job security as a business grows. They could also have opportunities for promotion to new roles. Some employees could feel resentful if they are not offered opportunities.
• Customers will benefit from having more choice about where to shop, but they may remain loyal to existing businesses. Through good marketing activity by the business, some may be tempted to try the new store.
• Suppliers benefit from increased orders to equip and stock the new store, which might lead to an increase in their profits. If they are unable to cope with the extra demand, there is a risk that the business will use other suppliers.
• The local community will benefit as a new store is likely to bring new jobs. However, they may be unhappy with increased traffic or noise.
• Pressure groups may protest against the new store if they feel their cause is adversely affected, eg if the store would increase pollution. This could deter other businesses from coming to the area.
• The government may be pleased to see new jobs being created and may expect to see increases in tax revenues as a result. However, other businesses could lose customers, which would reduce their profits and the tax they have to pay as a result.