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Purpose and audience - AQAPurpose

When we talk about the purpose of a text, we are talking about what the writer wants to achieve. Writers use language and structural features to deliberately appeal to their intended audience.

Part of English LanguageAnalysing non-fiction

Purpose

Think 鈥楾AP鈥 when looking at a text:

TAP is an acronym for - 鈥榯ext type, audience and purpose鈥 an easy way to remember what writers consider when writing.
  • text type
  • audience
  • purpose

A writer has an aim when writing a text - they want to have an on their reader.

A text can have many purposes. Some examples are to:

  • entertain 鈥 to amuse the reader or make them enjoy reading the text
  • persuade 鈥 to influence the viewpoint of the reader - these texts may be
  • advise 鈥 to help people decide what to do - these texts may give ideas and options
  • analyse 鈥 to break down something to help people to understand it better
  • argue 鈥 to make the case for something - these texts may be one-sided
  • describe 鈥 to give precise details about a person, place, object or experience
  • explain 鈥 to make clear 鈥榟ow鈥 and 鈥榳hy鈥 something works or happens in a certain way
  • inform 鈥 to tell a reader about something they don鈥檛 know, or add to their knowledge
  • instruct 鈥 to tell a reader how to do something, ordered step-by-step

Texts can have more than one purpose, eg a writer could entertain and inform, or they could inform and persuade the reader.

Grid with theatre masks, handshake, call centre woman, woman with magnifying glass, friends debating, pen, woman with open hands, newspapers and driving instructor鈥檚 car depicting purposes of a text

Some types of non-fiction text have a specific purpose. For example, travel writing describes a journey or a place, and can be intended to persuade. This purpose can be - stated directly, eg 鈥淵ou must visit Florida!鈥 or can be - suggested but not said openly, eg 鈥淔lorida is a wonderful place to visit!鈥

When you read a non-fiction text, you can tell its purpose by looking at:

  • Its 鈥 who would be interested?
  • Its 鈥 is it serious or light-hearted?
  • Its 鈥 what are the order of events? Does the writer use headings, subheadings or pose questions to the reader?
  • Its language 鈥 is the language or ?

Question

What purpose(s) do each of the following texts have?

  • a news article
  • a self-help book
  • a letter asking for a charity donation
  • an autobiography
  • a book review
  • travel writing