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External factorsPolitical factors

Businesses can鈥檛 control external factors but must respond to them. These political, economic, social, technological, environmental and competitive factors are represented by the acronym PESTEC.

Part of Business managementUnderstanding business

Political factors

Political factors involve the decisions and laws that governments make. These include:

  • tax
  • laws
  • political stability
Political factorImpact
Governments can raise or lower corporation tax. They can also affect businesses by increasing value-added tax on products or business ratesThis can impact profits. If the rate of VAT is raised a company will need to increase their selling price which may reduce sales
Government can implement new laws like the National Minimum WageImpacts on profits as the wage costs of the business will rise
Governments can introduce new health and safety legislationThis means that a business may have to change the way it works, for example by training its staff or upgrading its machinery or safety equipment
The vote to leave the European Union, also known as Brexit will have an impact on the way UK firm鈥檚 trade with the EU single marketThe impact may be negative (a loss of trade with EU customers) or positive (less restrictions placed on firms by EU lawmakers). For example, Scottish fishermen hope that leaving the EU will help boost their industry. On the other hand UK-based car manufacturers are worried about losing out on free access to wealthy customers in France and Germany
Political factorGovernments can raise or lower corporation tax. They can also affect businesses by increasing value-added tax on products or business rates
ImpactThis can impact profits. If the rate of VAT is raised a company will need to increase their selling price which may reduce sales
Political factorGovernment can implement new laws like the National Minimum Wage
ImpactImpacts on profits as the wage costs of the business will rise
Political factorGovernments can introduce new health and safety legislation
ImpactThis means that a business may have to change the way it works, for example by training its staff or upgrading its machinery or safety equipment
Political factorThe vote to leave the European Union, also known as Brexit will have an impact on the way UK firm鈥檚 trade with the EU single market
ImpactThe impact may be negative (a loss of trade with EU customers) or positive (less restrictions placed on firms by EU lawmakers). For example, Scottish fishermen hope that leaving the EU will help boost their industry. On the other hand UK-based car manufacturers are worried about losing out on free access to wealthy customers in France and Germany

Competition policy

The main aim of competition policy is to ensure that there is fair competition in the market.

Increased competition encourages suppliers to maintain a good price and a high quality service so they remain competitive against other suppliers. This can lead to increased innovation as companies aim to outdo competitors.

The homepage of the official website for the Competition and Markets Authority
Figure caption,
The Competition and Markets Authority (CMA) are the main competition policy regulators in the UK

The Competition and Markets Authority (CMA) are the main competition policy regulators in the UK. They aim to ensure that competition policy is enforced throughout UK markets.

Competition policy can impact a business by preventing...

  • ... businesses colluding with other organisations to fix prices. This is known as a . Businesses may be fined if they are found to be partaking in a cartel. They may also be forced to change their prices
  • ... or that would lead to a considerable decrease in competition in the market. Businesses may be forced to sell off branches or divisions to ensure that enough competition remains in the market
  • ... businesses from making agreements with other firms when for projects. If they are found to be doing this they may be fined for anti-competitive behaviour
  • ... from occurring. A monopoly occurs if there is only one supplier of a particular product or service

Economic policy

This is the behaviour of the government in influencing the economic performance of the country. This would include the decisions the government make on:

  • government spending

Economic policy covers two areas:

  • 鈥 this area deals with tax rates and the level of government spending
  • 鈥 this area deals with setting interest rates and controlling the supply of money in the economy