大象传媒

Technology and business - EdexcelE-commerce

The speed at which technology advances is getting faster. Businesses need to be aware of the technology that is available to them, and how it might influence their sales, costs and marketing.

Part of BusinessUnderstanding external influences on business

E-commerce

Rikke discusses the importance of e-commerce as part of her online business

E-commerce, or electronic commerce, refers to the buying and selling of products and services using devices connected to an electronic , such as the internet.

Three things are required for e-commerce to take place:

  • a seller who has products and services that are displayed electronically
  • a buyer who has the equipment required to view the seller鈥檚 products and services, and a means of paying for them
  • a network that enables information and payment to be exchanged by the buyer and seller
E-commerce network. Using a laptop and smartphone to order sports shoes online. The network of deliveries around the world.
Advantages of e-commerceDisadvantages of e-commerce
Attract customers across the globeMore competitors from across the globe, making it harder for the business to get noticed
Sell at any time of the day or nightEmployees may need new skills, eg website maintenance
Receive payments immediatelyProcedures required for how products and services will be delivered and processing returns
Reduced overhead costs compared to running a physical shopA need to maintain and update technologies, including security software, which may be expensive
Advantages of e-commerceAttract customers across the globe
Disadvantages of e-commerceMore competitors from across the globe, making it harder for the business to get noticed
Advantages of e-commerceSell at any time of the day or night
Disadvantages of e-commerceEmployees may need new skills, eg website maintenance
Advantages of e-commerceReceive payments immediately
Disadvantages of e-commerceProcedures required for how products and services will be delivered and processing returns
Advantages of e-commerceReduced overhead costs compared to running a physical shop
Disadvantages of e-commerceA need to maintain and update technologies, including security software, which may be expensive