Competitive
A business will need to respond to changes in a competitor鈥檚 prices.
Most businesses will be affected by competition from other companies selling the same or similar products or services.
A business will need to respond to changes in a competitor鈥檚 prices.
Competitive factors
| Influence | Impact | Action |
| Competition may decrease prices or increase advertising | Lose customers to the competition | Improve quality, reduce price or increase advertising |
| Environmental pressures | Bad reputation if business is not seen to be environmentally friendly | Increase recycling and reduce packaging |
| Influence | Competition may decrease prices or increase advertising |
|---|---|
| Impact | Lose customers to the competition |
| Action | Improve quality, reduce price or increase advertising |
| Influence | Environmental pressures |
|---|---|
| Impact | Bad reputation if business is not seen to be environmentally friendly |
| Action | Increase recycling and reduce packaging |