大象传媒

  • Principles of Design

    • Balance - OCR

      The arrangement of elements in a composition can create balance or imbalance. Three key ways to create balance are through symmetry, asymmetry and radial symmetry.

    • Emphasis - OCR

      Emphasis is what makes part of a composition stand out. Artists and designers can emphasise something by altering its position or using converging lines

    • Proportion - OCR

      Proportion describes the relationship between the dimensions of different elements. Scale refers to an artwork鈥檚 size and how parts of a composition relate to each other.

    • Unity - OCR

      Unity refers to how different elements of an artwork or design work come together and create a sense of wholeness. It can be achieved through proximity, simplicity, repetition and continuation.

    • Variety - OCR

      Variety refers to how artists and designers add complexity to their work using visual elements. Contrast, difference and change, and elaboration all add visual interest to an artist鈥檚 work.

    • Rhythm - OCR

      Rhythm refers to how elements are repeated or how they change and develop. Rhythm can be described as either regular, flowing or progressive.

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