大象传媒

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New bars in Beijing

Description

For every successful bar in Beijing there鈥檚 another that bites the dust. For those that flourish, what is their secret? The owners of 鈥楾he Loft鈥 say the secret to a successful bar is an original concept.

Classroom Ideas

Can be used as part of a cultural debate on the western influence on Chinese life. Ask pupils to list the key aspects of a successful nightclub in Beijing. Working in groups, the pupils can draw up a business plan or generate ideas for a new business in Beijing. Take it in turns to present the students鈥 business ideas to the whole class and explain the key elements for its possible success.