Title: 2 Your Label - Webisode Two - Research
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The Your Label team met up for their first session and went out trend spotting on London鈥檚 Brick Lane. They had to turn their research into ideas for their collection.
DIY Your Label
If you鈥檙e creating your own label, research is the first thing you鈥檒l need to do. You鈥檒l have a rough idea of what you want to do but research will help clarify your ideas. You鈥檒l need to research:
1. A name. What name best represents what you鈥檙e trying to do?
2. A creative direction. What鈥檚 the overall idea for the collection?
3. A target market. Who are you designing for?
4. A logo. What typeface? Which colours? Any graphics?
A Target Customer:
Who do you imagine your collection will appeal to? Where will you find them. Are they in your school, your group of friends? Where are they most likely to be? School/college, shopping centre, park, high street etc
Take a camera and a notebook, decide what you want to ask: a good question is 鈥渢ell me about your style鈥 it gets them talking.
Photograph everyone you speak to and take notes. Speak to as many people as possible.
When you鈥檙e finished discuss your research together and you鈥檒l soon get a really good idea of who you鈥檙e aiming the collection at.
Use your target customer as inspiration for the range.
A Name:
A difficult decision! It should reflect what you鈥檙e trying to do but not be specific to a season or particular fashion. Leave yourselves plenty of time to get it right!
A Creative Direction:
In fashion this means the overall creative idea behind the brand or collection. The Your Label team decided on 鈥渂ringing Brick Lane style to the catwalk. Mixing sportswear, vintage, androgyny and tailoring鈥. It鈥檚 not about specific designs, more of a 鈥渕ission statement鈥.
A Logo:
This might just be your brand name written in a particular typeface or it could be more complex with pictures and symbols involved. It must suit your creative direction though. If you鈥檙e going to use a symbol: Will it work as a print? Could it be an appliqu茅? Could you embroider it? Will it work as a t-shirt graphic?
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