´óÏó´«Ã½

´óÏó´«Ã½ BLOGS - Adrian Warner

Archives for August 2009

Youth appeal

Post categories:

Adrian Warner | 14:49 UK time, Friday, 14 August 2009

After watching an evening of athletics at last year's , a leading IOC member took me aside and said simply: "This sport has to change. The show isn't good enough."

Now athletics is taking the first steps to making its programme more accessible to younger people. It has to. TV audiences for its have fallen dramatically since 2000.

In an , Seb Coe says the programme has to be shorter with more finals together. He also wants more commentary available to spectators.

Read the rest of this entry

´óÏó´«Ã½ iD

´óÏó´«Ã½ navigation

´óÏó´«Ã½ © 2014 The ´óÏó´«Ã½ is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.