Bobsleigh duo relive 'wardrobe malfunction'
Question: How do you quickly raise the profile of a winter sport with the Vancouver Olympics just around the corner?
Answer: Become an instant hit on YouTube.
And that's exactly what British bobsleigher Gillian Cooke did, although the "exposure" she gained when her showing her behind to all and sundry at a World Cup race in St Moritz, Switzerland, was more than she had bargained for.
After hundreds of thousands of hits, Cooke is getting used to the fact her bare bottom, with only a thong covering her modesty, has been seen all around the world.
"It has certainly raised the profile of our sport," she sportingly told me. "I knew straight away it had split but I had to carry on otherwise we would have forfeited the race and I wasn't prepared to do that. My bum was freezing by the time we got to the end of the run, though!"
Hi, I'm a senior broadcast journalist covering all sports, but have a particular passion for winter sports. Anything fast and furious like skiing and bobsleigh, and at the other end of the spectrum, the genteel world of cricket and curling. You can also follow me on .
