Fan cultures in radio (3) - TOGs or "This Ordinary Group"
This week we are publishing a series of short posts from researchers who have been studying the online behaviours of listeners and fans of ´óÏó´«Ã½ radio. Today's post comes from Matt Hills and Amy Luther, of Cardiff University, who have been researching the TOGs ("Terry's Old Gals/Geezers")...
TOGs - "This Ordinary Group" - Official and Unofficial Listener Activities around Wake Up to Wogan
Our part of the project looked at online listener engagement of a very specific kind: fans of celebrity DJs. We focused on an off-´óÏó´«Ã½ case study: "Terry's Old Gals/Geezers", or TOGs, the loyal audience contributing (additional) wit and wisdom to Wake Up To Wogan (WUTW).
We analysed material in the public domain atand interviewed a number of TOGs. We rapidly discovered two things...
Read more and at the ´óÏó´«Ã½ Radio Labs blog.
Tristan Ferne is Senior Development Producer, R&D, FM&T for Audio & Music Interactive.
