´óÏó´«Ã½ HD Update: DOG Patrol
Hello Everyone,
I'm sorry that you've been concerned about my demise. No - its not as bikenutt suggested that the questions are too difficult to answer.
But in terms of how I allocate my time, it seems most valuable to come on when I really have something to share with you, a difficult issue for me and the channel, or some news about developments. There is a lot happening, and I will have quite a few developments for you in the next couple of weeks
My time over the last month has been spent working on the future of the channel, our programming, and also on an interesting trip to the US to talk to broadcasters there who are further down the HD road. It is really useful to understand where we might be headed and obviously we want to make sure that the plans we make are likely to fit with where you - our existing, and I hope future audience - might want us to go.
I've also of course been busy on DOG patrol - making sure it doesn't appear where I've told you that it won't. In relation to that there have been questions from smithap66 about a DOG on 10 Days to War, and from paul_geaton about Nature's Great Events.
The decision I took was about the removal of the channel ident from drama and music programmes. Finding the DOG on those two is consistent with that since one is a current affairs/factual piece (albeit with some dramatisation around it), and the other is a natural history programme. So I do believe that - as promised - we have kept the DOG away from the programmes we committed to, and while I'm sorry about any irritation it may still be causing you, I did say that I did not plan to remove it from any other areas of programming for the time being.
There are also a couple of points raised about our sport content. Paul_geaton wanted to know why there was no surround sound on the Six Nations Rugby. We don't always put 5.1 on our sport output - it is an additional cost and one of those things that we weigh up on an event by event basis. Andrew Knight asks whether cost issues are conditioning our thinking about Formula 1 and HD - the answer is no, not really. A decision about F1 and HD sits primarily with the rights holder (F1/Bernie Ecclestone), rather than with the ´óÏó´«Ã½. We are keen to do it as soon as possible.
Andrew Knight also asks about our plans for upscaled content and the migration of whole ´óÏó´«Ã½ channels into HD. The ´óÏó´«Ã½ wanted to offer a service that was HD in its entirety - that's why we have ´óÏó´«Ã½ HD for the time being, a channel which tries to bring together the best of the ´óÏó´«Ã½'s content in HD, with some obvious scheduling nightmares along the way when the "best" of one ´óÏó´«Ã½ channel clashes with the "best" on another.
Many other broadcasters have chosen instead to go down a route of simulcasting their main service, upscaling content where necessary. That is an easier option editorially in many ways - and maybe easier for you as an audience to find your way around. We didn't want to do that because we wanted to be able to offer you the content we felt could gain most from being made and shown in HD, wherever it was broadcast on the ´óÏó´«Ã½. And any upscaled channel will inevitably at this point in our migration to HD contain a lot of non-HD content. I believe there will come a time when we do try to make at least one of our existing channels available in HD, but I hope that when we do so, non-HD content will be at a minimum so that the channel feels like a worthwhile HD viewing experience for you.
As I've suggested, there are some quite exciting things to share with you in the next few weeks - so I will be back.
Danielle Nagler is Head of ´óÏó´«Ã½ HD, ´óÏó´«Ã½ Vision