´óÏó´«Ã½ Online - Putting Quality First
Post categories: ´óÏó´«Ã½ Online
| 12:42 UK time, Wednesday, 11 August 2010
A blog post has just been published on the About The ´óÏó´«Ã½ blog from Erik Huggers, (Director of ´óÏó´«Ã½ Future Media & Technology) called "´óÏó´«Ã½ Online - Putting Quality First".
Here's an extract:
...I'm proud of what this organisation has created online. One of the first "traditional" media companies to embrace the web, I continue to be impressed with its ability to innovate and ´óÏó´«Ã½ websites such as News, Sport, iPlayer and others are highly valued by our audiences.
But the service as a whole has sprawled. In striving to stay relevant, we have sometimes not been clear enough about our limits and boundaries. We're getting a better sense of what ´óÏó´«Ã½ Online should be for and I believe it's possible to make the service better with less.Many of you will be familiar with the headlines of the Strategy Review. By 2013, we propose a ´óÏó´«Ã½ Online that:
• Does fewer things better, against the ´óÏó´«Ã½'s five editorial priorities
• Has half the number of top-level directories (i.e. /sitename) down from the 400 we have today to 200
• Costs 25% less (i.e. the ´óÏó´«Ã½ Online Service Licence for 2010/11 is £135m - we intend to cut spend to £100m)
• Will send double the traffic we currently do to other websites, helping the broader UK digital economy
While it's natural that people focus on the 25% and which directories will go it's worth noting that this strategy is not called "Retreating From the Web" or "Cutting ´óÏó´«Ã½ Online". This is because the web is an important part of our future.
Read more and comment at About The ´óÏó´«Ã½ blog
