´óÏó´«Ã½ Online - Adopting Product Management
Post categories: ´óÏó´«Ã½ Online,ÌýYouView
| 10:59 UK time, Monday, 25 October 2010
Last week, the launched its Product Management Development Programme to give staff an overview of the discipline and the skills it entails. At the same time, the ´óÏó´«Ã½ Academy published a specially-commissioned into the state of product management in 2010. I'm delighted that the ´óÏó´«Ã½ as a best practice leader is playing such an important part in the adoption of a discipline which is rapidly gaining prominence in the UK media industry.
Why do we need Product Management? In March of this year the ´óÏó´«Ã½ announced a new strategy - Putting Quality First. I have blogged previously about the significance of this for ´óÏó´«Ã½ Online. Putting Quality First recognised the importance of ´óÏó´«Ã½ Online within the ´óÏó´«Ã½'s overarching strategy, and proposed we focus on doing 'fewer things better'. ´óÏó´«Ã½ Online started life as a flat text-publishing medium via which static web pages were delivered, before the web began to mature and the offering grew. To help us to rationalise this, we'll be introducing modern management processes to bring it all together.
Read more and comment at the About The ´óÏó´«Ã½ blog
Erik Huggers is Director, ´óÏó´«Ã½ Future Media & Technology
