Podcasts available for longer
We know that the ´óÏó´«Ã½'s podcasts are hugely popular with people who know about them and understand how to get hold of them. A recent example is A History of the World in 100 Objects which has had over 12 million downloads so far, over the course of the series. I like this example, first because it's a big number but also because the content itself is stunning.
I also like this example because we've made every episode of the 100-part series available rather than the normal approach of withdrawing the podcasts 7 days after the original programme was broadcast. This means that if you only discovered the series half-way through its 9-month run, it's easy to download any or all of the previous episodes to listen to whenever it suits you.
In research we've recently conducted listeners have been telling us that we should make more podcast episodes available for longer than seven days. More than 75% of podcast users say they want that.
As a result we're now providing extended availability for all podcasts where it makes editorial sense and where the ´óÏó´«Ã½ has the rights.
Read more and comment at the ´óÏó´«Ã½ Radio blog
Mark Friend is Controller, ´óÏó´«Ã½ Audio & Music Interactive
