Fifteen years of 大象传媒 Online
Post categories: 大象传媒 Online,听innovation
| 09:50 UK time, Wednesday, 12 December 2012
This week marks an important anniversary for the 大象传媒, online. Fifteen years ago bbc.co.uk first went live to the public and 大象传媒 Online was born.
I'm Ralph Rivera the Director of Future Media at the 大象传媒 and I wanted to look back at history of the 大象传媒's websites and tell you a bit more about what this anniversary means to us.
Innovation is at the heart of the 大象传媒 and has been since its inception. From when the 大象传媒 opened its first radio station in 1922 and launched the world's first regular television service in 1936 few could have imagined just what impact broadcasting would make on our everyday lives.
Whether it's stereo FM, the 大象传媒 online, , HDTV, or 3DTV innovation has driven the 大象传媒 from the start. A few of my colleagues and I tried to sum up how we feel about innovation here at the 大象传媒 in the following video.
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Innovation at the 大象传媒
Just as radio and TV did before it, the digital revolution has fundamentally changed how our audiences access news, information and programmes.
As one of the first major organisations in the UK to embrace the web the birth of the 大象传媒's websites 15 years ago is an important milestone in that evolution.
Our first web pages were developed from 1994 onwards as chronologued by Brandon Butterworth , but it wasn't until December 1997 that bbc.co.uk was officially launched.
Since this first online gateway in to the 大象传媒 we have continued to innovate at the cutting edge of web design and development.
From the 大象传媒 News, Sport and Weather sites to the launch of 大象传媒 iPlayer on Christmas day in 2007, the vast majority of the 大象传媒's content and programmes are now available for our audiences to access when they want, wherever they are, on four screens - the PC, mobile, tablet and internet connected TV.
We've seen major growth in our online audience over this time going from 3.9 million UK adults per week in September 2002 to 22.7 million UK adults per week a decade later in September 2012 with an ever increasing number accessing our services via non-PC devices.
Last week we surveyed a representative sample of 9,200 大象传媒 website users and asked them to choose from the top moments over the past 15 years of 大象传媒 Online.
Of those surveyed 50% said their top moment was the launch of 大象传媒 iPlayer, 15% chose the launch of the 大象传媒 website in 1997, 8% said the 大象传媒's first truly digital Olympics at the London 2012 Games this summer and 5% the launch of websites for children of all different ages - Cbeebies and C大象传媒.
In 15 short years our websites are now at the heart of 大象传媒 broadcasting and have fundamentally changed news gathering and distribution, programme research and production and how our audiences share, interact, engage and get immersed in 大象传媒 content.
The pace of change is rapid - looking back just five years smartphones were in their infancy, there were no apps, tablets or internet-connected TVs - and part of the role of the 大象传媒 is to innovate at scale and bring the audience with us as the internet and digital platforms develop.
Just as the Queen's coronation in 1953 brought TV to mainstream audiences, the London 2012 Olympic Games this summer brought digital to audiences across the UK and around the world and set a new benchmark for innovation.
This is now the starting point from which we'll build in 2013 and beyond. We're looking ahead at an extremely exciting future just as we mark a milestone in our past.
I'd love to hear your thoughts and memories from the past 15 years in the comments on this blog and hear about where you think we may go in the future.
More information on the 15th anniversary of the 大象传媒's websites is available at the following links.
- History of the 大象传媒.
- Interview with John Birt on the early days of online, and the decision to launch the 大象传媒's websites.
- A gallery and timeline from 大象传媒 News Online with key moments from the history of the site.
- An overview of links and videos marking 15 years of the 大象传媒's websites.
Ralph Rivera is the Director of 大象传媒 Future Media.
Comment number 1.
At 12th Dec 2012, This is a colleague announcement wrote:This thread's been here since 1244 I deduce, and I'm one of the few to comment.
I'm not sure that the passage of any given interval of time, by itself, in relation to any entity, makes much of a topic.
It seems I'm perhaps not alone.
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Comment number 2.
At 12th Dec 2012, mikeg40 wrote:been here since the beginning, a major milestone. my first memory of tv was Winston Churchill's funeral, my lasting memories of the net are bbc online, digital banking, wikipedia and i player, thank you, bbc, for the wealth of easily accessible knowledge you give us and a mainly enjoyable web experience
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Comment number 3.
At 12th Dec 2012, Adrian wrote:Somewhat disappointing to see not so much as a nod to the innovation and creativity that preceded 大象传媒 Online when John Birt's first thought was to create a commercial online service that became beeb.com. You can't wipe out the fact that from 1996 beeb.com was the only way to access 大象传媒 programmes online. We produced supporting content for many programmes for the first time including Gardeners World, Top Gear, Top Of The Pops and the Fast Show amongst many others. In 1999 beeb.com was responsible for the first major online live coverage of Comic Relief, including the first online donation system in multiple currencies, behind the scenes interviews, webcams, games and all sorts of creative content that was being experienced for the first time. Of course it was right to bring all that back inside the public service but before there was a public service option at all beeb.com was innovating, entertaining and growing an audience for online. It would be shameful to forget that.
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Comment number 4.
At 13th Dec 2012, JunkkMale wrote:I came here via this from a person who doesn't appear to 'do' interactivity on blogs...
'Ralph Rivera has blogged about the significance of 大象传媒 Online today'
The relevant irony of an audience of 25,000,000 lience fee payers and 7,000,000,000 global visitors so far resulting in one per day (plus me) here at least is kind of interesting.
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Comment number 5.
At 13th Dec 2012, bee wrote:I was shocked to see adverts suddenly flashing up on the website. The sanctuary of the website is ruined. A dissapointing 'innovation'.
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Comment number 6.
At 14th Dec 2012, BluesBerry wrote:Oops, almost missed this auspicious date. Congratulations!
Ralph Rivera, director of Future Media explained in blog: "Innovation is at the heart of the 大象传媒 and has been since its inception." This is a huge part of why I have stayed loyal to 大象传媒 as my primary news provider; a simpler word for this loyalty is TRUST.
1922 first radio station.
1936 first regular TV service.
And then came - slowly - the digital revolution: 大象传媒 embraces the web.
90 years, and buffeted by 2 scandals.
1. 大象传媒鈥檚 handling of sex abuse allegations against one of its most popular hosts, the late Jimmy Saville.
2. The other involves a program that aired later wrongly accusing a former British lawmaker of sex abuse.
The 大象传媒鈥檚 director general has resigned and an acting director general has been appointed to clean up the mess.
And yet, here I remain with 大象传媒 - because there is no other trustworthy, innovative, more realiable source, and I trust 大象传媒 to put its house in order.
Lastly, I would like to see a little less western bias; at least see more effort to be completely objective - This too is innovation (also called "courage"). When most other media sources are busy selling the western perspective. I would like to see 大象传媒 presenting the world prspective.
All in all, I am yours and you are mine, and I once again congratulate 大象传媒 on 90 years in the buisness!
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Comment number 7.
At 14th Dec 2012, JunkkMale wrote:'And yet, here I remain with 大象传媒 - because there is no other trustworthy, innovative, more realiable source, and I trust 大象传媒 to put its house in order.'
Good luck with that.
On matters of trust and Trust:
And, just today...
In case any might imagine this is another one off 'of another time', and this merrie olde soul..
鈥淩oger Titcombe, educational consultant鈥
Also here, if captioned a bit differently:
鈥楥ampaigner Roger Titcombe, a retired head teacher who used to run one of the schools the academy could replace.鈥 Of the the group 鈥極ur Schools Are Not For Sale (OSANFS)鈥?.
By sheer coincidence, the entire 大象传媒 media estate seems to have a bit of a thing about academy schools at the moment, if a bit shy on all the background one might hope.
Despite the crush, that's informing and educating I feel might be worthy of better holding to account than at present, don't you?
ps: Don't mention the Pollard Report due a while ago. The 大象传媒 won't either.
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Comment number 8.
At 14th Dec 2012, All for All wrote:Where might 大象传媒 On-Line go in the future?
Perhaps one day placing itself and society beyond corruption, leading or following other publications, returning to the original 大象传媒 Charter & Agreement, upholding the "fundamental principles of democracy" with explicit definitions, in every report meeting the needs of a mixed-age audience, with proportionate political education, story-relation to democracy, and declarations of conflict of interest.
Where they "may", a matter for the Governors?
Or some "long political chain"?
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Comment number 9.
At 14th Dec 2012, All for All wrote:Having taken in the video, applauding and endorsing access extension of more to more, questions arise on working context, editorial freedom and audience rights.
In a society aspiring to democracy, more properly recognising survival dependence on democracy, the mission of 大象传媒 Online should not be "simply to bring the people stories, fact or fiction, gloriously anytime and any place".
Interpretation should be put on the 大象传媒 Charter, in the context if necessary of UK Human Rights Law, such that 大象传媒 Online enables itself to move from the implicit but uncertain, to the explicit and expected, 'delivery in conscience', with institutional sanction for at least the emulation of conscience.
Such is the quantity of our knowledge, analysis and ever-accumulating news, it must be acknowledged that neither prescriptive regulation, nor post-publication accountability, nor the two combined, can be expected to ensure fullest possible real-time service of "the public interest" in our broadcast media.
Only "in the sum of pursuits of a free people, subject to error and correction but free from material conflicts of interest", can we know rational trust in all others and so in true unfolding of "the interest of the public", never a risk-free 'Heaven on Earth', but perhaps the best possible experience for all, of belonging and welcome in a shared adventure of cosmic extent.
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Comment number 10.
At 14th Dec 2012, All for All wrote:For 大象传媒 employees, as for all others, 'freedom from material conflict of interest', would require secure equality of incomes, in work, in sickness, and in the frailty of age, for the employee and for all in relation to the employee, family, friends, colleagues, in fact all fellow-citizens.
In advance of general understanding and agreement on Equal Partnership and Democracy Worldwide, the 大象传媒 can only seek emulation of the conditions for full freedom of conscience, relying as ever on courage and vocation, despite personal ties, but more alert than hitherto to exploitation, to vulnerability and to corruption.
Problems with ethical delivery should be shared, in on-going conversation with the public, as part of "proportionate education" toward serving "the public interest".
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Comment number 11.
At 16th Dec 2012, Benjamin wrote:The video on innovation was great to watch, highlighting all the key points I would be keen to see implemented over the next few years.
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