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The . In 2006, he spent a year trying to cut his and his family's carbon emissions by as much as possible. Undeterred by the privations and disappointments, he's now taking on America - the highest polluting country per head of population on the planet.

The first of a new series of films went out last night on , during which he went ice fishing, frightened people with chocolate and strode around in a suit and tie, apparently completely oblivious to the sub-zero conditions in Muskegon, Michigan.

It can be a pretty thankless task to sell global warming into middle America at the best of times, but in the middle of a blizzard? You have to admire his pluck.

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