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It's May Day. and anyone who bathes their face in it will have a flawless complexion for the rest of the year.

Of course, the medieval maiden's only form of spot control (a damp hawthorn tree - the best place to gather your dew, apparently) probably didn't work the wonders that, say, a dab of , might have achieved. But looking good back then was a damn sight cheaper - and greener - than it is today.

According to a Mintel report published this month, Britain now spends £7.8bn on zit creams and other grooming products every year - emitting something in the realm of 3m tonnes of CO₂ in the pursuit of perfection. (.)

The report, 'Consumer Choices in a Fear-led Economy' (which isn't available online), also found that we are buying more and more 'natural' beauty products. So, dew might just make a comeback yet. (Let's just hope calling women 'handsome' doesn't.)

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