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The tweed-touting Prince of Wales may not look like he's in the vanguard of the Web 2.0 generation, but , featuring himself, a computer-generated frog and a slew of celebrities.

The Prince of Wales's Rainforests Project Awareness campaign video

'Every year,' says Charles, 'destruction of the Earth's rainforests releases more carbon dioxide into the atmosphere than all of the world's cars, planes and ships put together.' (If you're wondering why, it's because burning trees releases the considerable quantities of carbon they store in their boughs, leaves and roots as CO₂.)

'We must act now. Future generations are depending on us,' he tells us.

Unless you're an illegal timber trade henchman reading this in the dank, sweaty confines of a lean-to in the heart of the Vietnamese rainforest, you're probably wondering what exactly the Prince of Wales expects you to do about global deforestation.

One way the average Brit can tackle deforestation is to buy wood certified to have come from forests that have been managed within strict environmental standards. But not everyone agrees. Some say that . Either way, it looks like the issue is far from clear cut.

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