The struggle for the student vote
Today comes the first proof of why is such a fascinating seat.
An opinion poll puts Labour well ahead with the Conservatives, Liberal Democrats and Green Party scrapping for second.
interviewed 800 people for the poll, commissioned by the Students Union at the University of East Anglia.
Of those who said they would definitely vote, 39% said they'd back Labour, 20% the Conservatives and there was equal support for the Lib Dems and Greens - 19%.
Labour won't be surprised, we've learned their canvass returns suggest a similar level of support.
But with the Greens looking to make their mark, the Conservatives hoping to benefit from the national swing and the Liberal Democrats looking for a second Norfolk seat, you can expect things to get very lively.
And ugly.
The Lib Dems and the Greens crossed swords during the when there were suggestions that there could be a Green breakthrough.
As it happened the Lib Dems came third and the Greens fifth but there was no love lost between the two camps.
Watch out this time.
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