Hamilton goes viral
The Mole got an e-mail from McLaren's chief communications honcho Matt Bishop recently, pointing up a new attempt at viral marketing involving Lewis Hamilton's team.
They've posted a - and you have to hand it to them, it's actually rather good.
Often, when big corporations get involved in this kind of promotion it's embarrassing.
But this one is entertaining - and it features what purports to be Lewis Hamilton driving a car using a mobile device.
Following on from , it would appear McLaren are setting the pace in this field at least - .
Comments