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"The poisoned chalice to end all poisoned chalices," as David Davies puts it.

For a man who's had his share of bitter cups to swallow during his life as executive director of the FA, that's quite an assessment.

He concedes the review of the is by definition subjective, but he says, necessary.

According to their research, ask 100 people whay they think, and 76 of them will say they're entitled to watch major sporting events on free to air TV, so someone has to decide which ones.

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