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For everyone not fortunate enough to get a ticket for (and I fear there will be many of us) I've got a new marketing strapline for organisers LOCOG to promote: "Stuff the sport. Stuff yourself."

It's inspired by - "The largest peace-time catering operation in the world."

But we're not talking and beans here. Oh no. If they manage to deliver on the aspiration laid out in the , it'll be food critics, not just sports journalists blogging from Olympic Park.

Proprietors of the classic sports-stadium skanky sausage will be politely told to make way for a little fine dining alfresco.

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