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JZ's Diary

Head of 大象传媒 Radio Scotland, Jeff Zycinski, with a sneak preview of programme plans and a behind-the-scenes glimpse of his life at the helm.

Photograph of Jeff Zycinski.

So What Is Scottishness Anyway?

  • Jeff Zycinski
  • 16 Jan 06, 10:40 PM

Our audience research team have been asking listeners and viewers about the representation of Scottish culture on 大象传媒 services. You may have seen the online survey on the Talk Scotland website late last year. At a meeting today we had a look at some of the initial findings of the research and watched a short video which included vox pops of people around the country.

Curiously, this very morning, Gary Robertson was asking listeners about the concept of Britishness on our Morning Extra programme. It prompted some listeners to claim there was no such thing. Others disagreed.

It struck me that everyone has their own idea of Scottishness - many describe it in terms of their own local culture and traditions, some talk about a particular sense of humour, others refer to a set of values. There seems to be no shared definition and this seems to be behind some of the feedback we get for Radio Scotland programmes.

Many listeners take us to task for perpetuating an old-fashioned concept of Scottish culture, others say we don't do enough to celebrate our rich cultural heritage.

So, if you have any views on this topic, please use the comment link below.



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