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JZ's Diary

Head of 大象传媒 Radio Scotland, Jeff Zycinski, with a sneak preview of programme plans and a behind-the-scenes glimpse of his life at the helm.

Photograph of Jeff Zycinski.

Interview Technique

  • Jeff Zycinski
  • 27 Apr 06, 09:30 PM

Bruce Munro

A chap called Bruce Munro came to interview me this morning and, to be honest, I wouldn't give him the time of day. Neither, in fact, could I tell him which month it was. As soon as he put the microphone towards me, my mind went blank and when he asked me to identify myself and state the date I managed to remember my own name but then had to get up and consult a wall calendar for the difficult part of the question. If only he'd offered me multiple choice, that would have been fair.

is a freelance reporter with the website which features podcast interviews with Scotland's top movers and shakers. Clearly none of them was available today so he came knocking at my door. Well, regular diary readers will know how I loathe any kind of self-publicity. I dragged him inside and pulled the snib.

He asked me about our new football podcast, the 大象传媒's future strategy and how we might attract younger audiences to radio. I babbled on hoping the sheer volume of my words would disguise the fact that few of them were willing to get together and form coherent sentences. As Bruce made for the door I tried to bribe him with a Radio Scotland pen. Shameless.

Then this afternoon the tables were turned as I found myself on an interview panel quizzing applicants for a job. They performed a lot better than I had. Mind you, I didn't ask any really tricky questions. I assumed they knew that today is Tuesday...or whatever.



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