Fit To Burst
Some good news for our marketing team. Our 'bursting with new varieties' campaign just picked up an award at major industry event. It had been shortlised in the awards and won silver for the 'best TV campaign' against stiff competition from many other broadcasters from around the U.K.
It was directed by the wonderfully talented Ruth Palmer who showed the patience of a saint while I annoyed her one afternoon in an editing suite suggesting that the colour of the sky be changed and other petty interferences. The animated sequence was produced by Red Kite.
The idea behind the campaign was to demonstrate the wide range of music available of 大象传媒 Radio Scotland compared to other stations. I was particularly fond of the sequence for The Jazz House in which flowers became trumpets.
I wasn't so sure about the spiders that crawled across the screen for Vic Galloway...still having nightmares about those.
