Networking
We're planning a revamp of the 大象传媒 Radio Scotland website next month and, among other things, we want to make it easier for listeners to find the programmes that we make for other 大象传媒 radio networks.
That includes drama, features and readings for 大象传媒 Radio 4, Jazz and Classical music programmes for 大象传媒 Radio 3, Vic Galloway on 大象传媒 Radio 1 and so on.
The Aberdeen team who produced our recent Digging Up You Roots series are making a similar series for 大象传媒 Radio 4 called Tracing Your Roots. In Inverness, the team who produced Dad Made Me Laugh are looking forward to hearing the series aired on 大象传媒 7. That starts on Monday.
What we're finding is that more and more listeners are selecting programmes they like from the 大象传媒 Radio Player and using the seven day Listen Again function. To that extent, they care more about finding programmes that suit their tastes than having an allegiance to a particular radio station.
We're also planning a Made In Scotland series where we'll showcase some of this output on 大象传媒 Radio Scotland.
