Thanks A Million
Yesterday I was writing about the way we measure audience figures for radio. Today brings the official good news. 大象传媒 Radio Scotland is now reaching well over a million listeners...that's a increase of more than 150,000 since the last survey and our best figures for eight years.
Our audience research team has spent the night crunching all the numbers so we can learn more about which programmes are doing well, but at first glance it looks like a general improvement across the week.
If you're interested in how that compares with other 大象传媒 and commerical radio stations there's a summary on the allmedia Scotland website .
Meanwhile, thank you very much for listening.
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