´óÏó´«Ã½

A big thank you to everyone who attended the event A Collaborative Journey at Wallacespace on Monday 27th April. It was a fantastic day full of insight and exciting discussion that will continue to inform the relationship the ´óÏó´«Ã½ has with academia and research councils.

A 90 strong audience consisting of academics, ´óÏó´«Ã½ staff, innovation funding bodies such as the Technology Strategy Board and the wider media industry heard the head of put into context the importance of the collaboration between the ´óÏó´«Ã½ and the Arts and Humanities Research Council and the value of knowledge transfer at this level to keep the ´óÏó´«Ã½ at the leading edge of innovation.

The day showcased the collaborative research projects supported through our pilot funding call. As well as displays from 7 projects highlighting outcomes and findings we also had project presentations in the Big Room from the following projects:

• Claire Wardle: User Generated Content and its impact upon Contributors, Non-Contributors and the ´óÏó´«Ã½ (this session was by one of the original lead partners, Robin Hamman, now at Headshift.
• Heather Powell: Open Archive: The Miners Strike - A Case Study in Regional Content
• David Gauntlett & Lizzie Jackson: Audience and Producer Engagement with Immersive Worlds (case study: )

The final session of the day was a lively panel discussion chaired by examining the challenges of partnerships between industry and academia, not least those around the issues of IP. There was much discussion about the value of the relationships themselves, ie, between individual academics and ´óÏó´«Ã½ staff, and that often the best, most surprising outcomes are ones that are not tied to pre-determined deliverables but are as a result of common interests arising out of ad hoc conversations.

Our current partnership model with the AHRC has been a pilot and very successful for that. It's allowed us to be pioneering in the way we work, accept that our learning journey has provided us with some key 'do's and don'ts' for collaborative working practices between two large and disparate communities, and at the same time delivered a bunch of terrific recommendations based on in depth audience behaviour analysis around areas such as accessibility, community, learning and user generated content. The research papers can be found below in PDF format. We are currently awaiting 1 more and will upload as soon as we have it.

UGC at the ´óÏó´«Ã½
Alone Together? Social Learning in ´óÏó´«Ã½ Blast
A Public Voice - Access, Digital Story and Interactive Narrative
Children in Virtual Worlds
Virtual Worlds - An Overview and Study of ´óÏó´«Ã½ Children's Adventure Rock
Inhibited Exploration in Older Customers of Digital Services
Listener Online Engagement with ´óÏó´«Ã½ Radio Programming
Radio listeners online - A case study of The Archers
The Miners' Strike - A Case Study in Regional Content

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