Paper Monitor
10:45 UK time, Friday, 15 September 2006
A service highlighting the riches of the daily press.
What do the papers make of the Conservative Party鈥檚 new logo, the 拢40,000 sketch of an oak tree replacing the torch of liberty introduced by Margaret Thatcher (the flames of which are uncannily reminiscent of her famous 鈥榙o)?
鈥淚s it a smudge? A child鈥檚 scribble?... While the concept of the oak tree has proved popular, the portrayal chosen has aroused disappointment,鈥 says the Times, after canvassing opinion among party faithful.
Another writes on the ConservativeHome discussion site: 鈥淚t looks like it鈥檚 been drawn, then scrubbed out. Like the Tories can鈥檛 make up their minds.鈥
The Daily Mirror also reprints comments from the site, such as 鈥淢y daughter said, 鈥楧id David Cameron give his baby a crayon?鈥欌
And that bible of Middle England, the Daily Mail, cannot disguise its glee at the opprobrium heaped upon it, such as 鈥淓ton mess鈥濃 鈥渓ooks like someone wrote something rude and it was scribbled out鈥.
Those of a delicate disposition may wish to look away as the paper canvasses opinions of Tory grandees 鈥 among them Lord Bell of Belgravia: 鈥淚 am loath to say it鈥檚 crap because I cannot believe this is it鈥 鈥 and style guru Peter York: 鈥淚t is the most inexplicable, fuzzy-wuzzy bit of logoism possible.鈥
But the Daily Telegraph plays it with a straight bat, describing the logo as 鈥渁n impressionistic doodle鈥. The only hint of criticism comes from Lord Tebbit, who when it was first mooted likened it to 鈥渁 bunch of broccoli".
Incidentally, Paper Monitor picked up a copy of London Lite on the way home yesterday. Christina in curlers, spot-the-difference games... Suddenly Metro looks rather classy.
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