Paper Monitor
11:36 UK time, Wednesday, 19 August 2009
A service highlighting the riches of the daily press.
PR and journalists are like yin and yang. Without the darkness, would the light still exist?
At its most basic level, the bit of PR that deals with consumers is all about getting free advertising.
Take the theme park (which shall obviously remain unnamed by Paper Monitor) which manages to get itself some column inches today.
This place has banned visitors from raising their arms in the traditional fashion to stop the problem of bodily odour affecting other customers' enjoyment. It has put up signs with the legend: "Say NO to BO."
It's all been done in time for tomorrow's expected hot day. And it makes a page lead in the Daily Mirror and a page lead in the Daily Star. There's space to say the rides are so frightening that people sweat more. Ah, right. This sort of advertising usually costs a bit of wedge. Not here.
But the Sun is on to them. It only makes the story into a bit of grouting (the stuff used to fill the cracks between the bigger stories).
For another example of the art, see the coverage of the US research that suggests a broken heart really does hurt.
And thanks for your thoughts yesterday on Paper Monitor's dalliance with no punctuation. SundayParkGeorge wrote in the comments on the post: "[PerHaps-WE...nEEd+tO_OVERcompensate*IN'tHe=ComMentS|IN{order~TO}reDRESS(the BALaNCE)?]" which showed impressive dedication to the shift key. On the , Fiona Winters revealed that she fancied herself as a putative apostrovigilante, but only if it came with a costume. Raising the tone, Roofie Thompson, also on Facebook, said that the Hebrew and Greek of the Bible were written without punctuation which has created all sorts of issues with translation.
Top marks however go to Jamie_Brown_ who wrote that everyone should get . Paper Monitors order is in now.
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