Paper Monitor
13:15 UK time, Tuesday, 20 July 2010
A service highlighting the riches the daily press.
On a day when the Magazine is looking at the subtle inferences ascribed to typefaces, what are we to read into the Guardian's typographical treatment of David Cameron's Big Society?
That's right Big Society with a capital B and a capital S - although as Paper Monitor writes this it concedes that other inferences could be made from picking out those two letters for particular attention.
Anyway, back to the matter in hand. The Daily Telegraph has Cameron's defining idea as the "Big Society", as does the Times. Even the more left-leaning of the papers - the Independent and Daily Mirror - render the term in "initial caps".
But the Guardian cannot conceal its scepticism. And how does it choose to convey this sentiment? In part at least through the rather subtle tactic of lowercasing and, if inverted commafication (.
Thus, the Guardian talks of - to be clear, that's Paper Monitor's inverted commas around the Guardian's inverted commas.
As the Magazine notes, while the mere flick of a letter can change perceptions of trust and recognition, there's no better typographical tactic for implying suspicion than lower-casing a phrase and sticking it between quotation marks.
The 
