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Paper Monitor

12:21 UK time, Thursday, 2 December 2010

A service highlighting the riches of the daily press.

After weeks and months of frenzied speculation, England is about to learn whether its bid to host the World Cup in 2018 has been a success.

Prince William, Prime Minister David Cameron and David Beckham were among the big guns wheeled out to strengthen the bid with sprinklings of royal magic, political punch and football showbiz.

How things have changed.

When England last won the honour of hosting football's World Cup, in August 1960, the story was tucked away in the Times on page four of its sport section.

The page's main headline was "ENGLISH CAPTAIN BEATEN IN BOYS' GOLF" and the story that England would host the 1966 tournament was only five sentences long.

Today, the same paper carries 12 pages in previewing Thursday's vote.

The Sun devotes its front page to an open letter to the men casting their votes, pleading for an English victory.

Has the World Cup got bigger? Or just the hype?

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