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Paper Monitor

14:28 UK time, Monday, 26 September 2011

A service highlighting the riches of the daily press.

Remember that feeling you had when you were a child and you opened a birthday card from a favoured aunt. That feeling after a crisp banknote fluttered out of the card, you snatching at it as it fell to earth.

Now imagine the opposite of that feeling. That's what Paper Monitor gets when it opens a newspaper and a pull-out comes forth. There's a small pile of them on the desk.

Who could resist the lure of the Indy's recent Sustainable Cities pull-out? Or last week's Daily Telegraph pull-out Careers in Defence.

Paper Monitor's particular favourite is those country profile pull-outs. Last week the Guardian had one all about Malta. Sample line: "It may be the smallest country in the EU, but Malta is by no means the smallest player on the international stage."

No, well, that honour probably goes to Tuvalu or somewhere like that.

Today's offering came out of the Times. It's called "Raconteur on" and this edition is "Equestrian Times".

Obviously these supplements are more welcome than the catalogues and adverts featuring septuagenarian celebrities punting life insurance.

But still, Paper Monitor can't totally work out why they exist.

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